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Gramicci SS24
Get ready for the warmer days with Gramicci's latest collection
For the long summer days
Gramicci is ready for Spring/Summer 2024 with their brand new collection. Going back to their Californian roots, this collection draws inspiration from American countercultural movements in the 90s. Although Gramicci has become a household name for the outdoor community, for this collection the city of London was taken as a blank canvas for adventure.
Innovating their staple pieces with smart mountaineering styles and fabrics, the brand elevates its garments through Japanese-inspired designs. Ranging from graphic tees, long and short trousers to handy accessories and sandals, Gramicci knows how to play between the city strollers and the outdoor hikers. Find out more about Gramicci's latest collection below.
Origin: From California to Tokyo
It's a Californian outdoor brand, based in Japan but with an Italian name... Gramicci has taken quite the journey, but their garments remain true to identity with technical fabrics and outdoor yet fashionable designs. Started by a climber from Ventura, Califorina in 1982, Mike Graham was in need for better outdoor gear... and Gramicci was born. The early 90s created a shift for the brand as Japan favored the functional outdoor style trousers, inspired by American counter-culture. The brand moved to Japan and still takes inspiration from the bustling streets of Tokyo to this day. See the full Gramicci SS24 collection below.
Gramicci's latest SS24 collection is both available online and in-store.