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Puma and Pleasures are no strangers as they previously collaborated on the well received "Overdyed Pink" Velophasis, a chunky silhouette inspired by sports and streetwear aesthetics from the 2000's. Being such a great match, Puma and LA's streetwear powerhouse are back for another round and according to their latest campaign,
we are in for a treat containing extremely pleasing visual storytelling. For this upcoming collection not only one, but two footwear colorways will drop alongside a complete and diverse clothing collection containing flashy coats, eye pleasing hoodies and many more. Enough talking and teasing, scroll down to dive into the specific.
To fully appreciate this entire collection you will first need to understand the idea behind this campaign. In this day and age we'd say: "It's giving Punk Rock 'n Roll vibes." If that is even a thing. Anyways, we're here for all of it. ADE, are you paying close attention?
Take a closer look at the flashy hair do's, fast dirt bikes and the never seen before beverages - displaying an almost dream like oasis. This could be what Pleasures is really about, tapping into that inner rock child and pushing imaginary boundaries.
Time to talk footwear. We know by know that Puma and Pleasures are meant to be together, now wait till you see the footwear - they might as well make it official. For this second collab we got two colorways ready to make an big impact; "Cayenne Pepper" and "Birch Tree." Check out these beauties below.
Puma x Pleasures Velophasis "Cayenne Pepper" If you want to wear "hot" footwear this is your pick without a doubt. Featuring a main gradient throughout the middle, topped off with multiple layers of a flame; yellow, red, orange and finished off with hints of black materials.
Puma x Pleasures Velophasis "Birch tree" has a more subtle and dyed down look when compared to the Cayenne Pepper. Combining beige colours and tie-dye elements in the mesh this pair has a unique look. Sporty and comfy at the same time because of its chunky mid sole.
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