Every last week of June, the Place de la Concorde in Paris transforms into the biggest streetball tournament of the world. Besides the normal basketball games that feature 160 players, some of which are top-tier NBA players, it also has a dunking contest and music performances, all attracting about 20,000 fans each year. The entire tournament is sponsored by Jordan, and because of that, the tournament gets its own collection every year, consisting of multiple sneakers, performance shoes, jerseys and other apparel, all featuring a unique, Paris inspired print.
For its 15th anniversary in the designers wanted to celebrate the growing Afro-French culture in Basketball all around the world. This has resulted in a combination of a colourful pattern on a black and white background, in which an ‘XV’ can be seen on almost all of the shoes and apparel items.