Jordan React Elevation Quai 54
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Every last week of June, the Place de la Concorde in Paris transforms into the biggest streetball tournament of the world. Besides the normal basketball games that feature 160 players, some of which are top-tier NBA players, it also has a dunking contest and music performances, all attracting about 20,000 fans each year. The entire tournament is sponsored by Jordan, and because of that, the tournament gets its own collection every year, consisting of multiple sneakers, performance shoes, jerseys and other apparel, all featuring a unique, Paris inspired print.
Although the tournament of 2020 has been cancelled, Jordan brand decided to keep the tournament’s spirit alive by releasing a new Quai 54 collection. With previous designs that were very vibrant and colourful, Jordan decided to calm it down this year, featuring a yellow and brown tinted print in combination with a beige background, which fits perfect on the Air Jordan 6, Air Jordan 1 Low and all the apparel coming with it.
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